![]() ![]() ![]() The Craig Federighis of the world will of course continue to get people excited by what's ahead in technology while maintaining their excellent hair. Women - and especially women of color - need to be visible at the upper echelons of tech. Here's a simple reminder: having figures like Bozoma Saint John onstage is essential. Because when your company is known for inviting OneRepublic onstage, playing some damn good music from West Africa is a welcome change of pace. #Apple #WWDC #AppleMusic #AppleNews /z94Lr4PLbNĪnd we learned that she enjoys Ghanaian Highlife. Glory and honor and praise to the Most High. We learned that she struts into the Apple offices on Mondays: Yes, I will grant that choosing "Rapper's Delight" to work a crowd isn't the hippest choice, but you'll also notice that she listens to Mary J. (Eddy Cue was also off stage for the nearly. The marketing veteran, who previously got her feet wet at Pepsi and Spike Lee’s advertising agency, Spike DDB, spoke to the crowd of developers about Apple’s latest music achievements. She demonstrated not only the overall improvements in the app, but also pretty solid taste. Saint John was notably absent from yesterday’s WWDC 2017 keynote address, however, after a widely-praised Apple Music presentation the year before. Well it’s 2016 now, and the truly innovative tech giant followed up with Bozoma Saint John, Apple Music’s Head of Global Consumer Marketing. Saint John took the stage this morning to unveil an Apple Music overhaul that promises to make the app's media ecosystem easier to use and understand. So let's take a moment and thank the heavens above for Bozoma Saint John, Apple Music exec and a clear badass born for the job. Who can forget Eddy Cue's brief but beloved performance last year? ![]() But up on stage, WWDC is still mostly ruled by the white dads. That's changing somewhat these days, as Apple, right along with the rest of the industry, continues to respond to calls for inclusion. "She's willing to take risks and share her opinions no matter how controversial they may be at the time.Despite being one of the premier events in tech, WWDC isn't traditionally known for being a bastion of diversity. She champions global talent and has a unique perspective," Acharia-Bath said. "And if there is one person who knows talent, it's him. Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said. Her passion for music led her to move across the country from New York to Los Angeles to oversee marketing for Beats Music. "She inspires me every day with her fearless nature." " She was a force of nature and in all seriousness I was blown away with her in our very first meeting," Acharia-Bath said. ![]() Bozoma saint john apple keynote tv#It was in that role at Pepsi that Saint John met Acharia-Bath, who also manages "Quantico" TV star Priyanka Chopra. Apple then purchased beats, and then Saint John started working for iTunes and Apple Music company and communicated between Apple’s Cupertino three times a week. She ran its music and entertainment marketing group, a division that she practically invented herself, after she suggested that Pepsi start sponsoring music festivals and award shows. Pepsi, though, was where Saint John made a name for herself in music circles. Then, Saint John's career took her to Pepsi for nearly a decade, with a quick stint at fashion brand Ashley Stewart. Saint John also went to Wesleyan University and spent a few years after graduation at the ad agency Spike DDB. "People who would have seen him on paper would have said he would never achieve," Saint John said in a keynote at the nonprofit First Graduate this past May. Her father's journey from joining the Ghanaian army as a clarinet player to graduating from college in the US continues to be her biggest inspiration to this day, she says. Born to Ghanaian parents, Saint John moved with her family to Colorado Springs, Colorado, when she was 14. Her path to get to the Apple stage wasn't easy. She joined only three months before Beats was sold to Apple, but has taken the reins as the head of global consumer marketing for Apple Music and iTunes. Saint John ended up at Apple thanks to its acquisition of Beats Music - a move that she hadn't originally seen coming. ![]()
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